The challenge
Northwind received 2,000 inbound leads a month. SDRs spent most of the day researching companies, and hot leads waited up to 9 hours for a reply.
What we built
An agent that triggers on every new HubSpot lead, researches the company and contact, scores fit against Northwind's ICP, writes a personalized first email for approval and books meetings for high-intent leads.
- Research from website, LinkedIn and news in parallel
- Transparent score with reasons in the CRM timeline
- SDR approves emails in Slack with one click
The results
“Our SDRs now only talk to buyers who are ready. It feels like we doubled the team.” — Maya Chen, VP Revenue
After 90 days, response time dropped from 9 hours to under a minute and qualified meetings grew 3.1×. The agent costs less per month than one tool seat for the whole team.
